Top 3 Effective Digital Marketing Channels in 2015
What are the top 3 effective digital marketing channels this year, you ask? Well, there are lots of changes here and there, though some things have remained relatively the same compared to last year or the year before.
Therefore, if you’re an internet marketer who is looking to double their sales volume this year, you may need to read the following:
There’s a special combination between traditional SEO, content marketing, keyword research and mobile readiness. Traditional on-page optimization has continued to remain the same even though content marketing strategies are evolving.
Again, if marketers want to be successful, they’d need to put more emphasis on long tail keywords instead. The reason being, Google’s Hummingbird pays more attention to each word within the search, making sure the entire info is thumbed through.
This is contrary to just looking at a few keywords. So content with the most volume of words that are meaningful and related to the search are the ones that will be ranked for profits.
LSI keywords are like synonyms of the keywords themselves. Google now puts more emphasis on both keywords and their synonyms. In fact, there are many instances where LSI words rank better than actual keywords used as they are, so this is something that marketers must get right upfront.
What’s more, B2B, B2C and eCommerce sites need to focus beyond just giving product information alone. Rather,they should focus on giving information throughout the buying stages of a prospective buyer.
And of course mobile friendliness is now given more priority. Marketers who have sites that conform to mobile browsing will get a push in their ranking.
Using paid per click campaigns make it easier to target prospective buyers and get results instantly. PPC use is not a new idea though, but 2015 still embraces it as a form of marketing strategy that will be influential in a marketer’s bid to increase sales volume.
The reason why PPC is here to stay is that it targets those already in the buying mood, so marketers can send them to their landing pages for higher conversions.
So with the way SEO is evolving, marketers can now stay upbeat with those who are ready to buy and those who are still making decisions. The most important thing to note is that PPC offers instant clicks and conversions when used correctly.
3 Going Social
It’s an emerging trend where social media sites show up with links and information concerning the companies responsible for running them.
But what is the correlation and direction of the search to the company’s official site? Well, the thing is, social sites like Google+, Facebook, LinkedIn and many others are high authority pages. They are not like small sites which try to rank for a handful of information.
Because of this, it makes sense to reason that these social sites tend to get the most pageviews compared to newer sites. They even get the most exposure compared to small business websites.
Therefore, if a marketer wants to be successful this year, they must include social media in their marketing strategies.
Sharing information on social media drives backlinks, promotes viewership, thus generating more searches for your site. At the end of the day, the parent site gets a boost in ranking.
While SEO is getting broader, some elements that were used a couple of years ago still matter. You only need to know which ones to use and which ones to avoid. On the other hand, PPC and social media marketing still remain active as ever.